What is an SEO-friendly landing page? 6 features

6 characteristics of SEO-friendly landing pages

Landing pages are a great channel to aggregate traffic from other channels. Whether you reach your target audience through a TV or radio ad, an online ad, sponsored content or social media, a landing page gets everyone in one place.

Then you can use your landing page to turn all those visitors into paying customers, guests for your webinar, loyal followers, newsletter subscribers, or whatever your goal is.

An SEO-friendly landing page is easier to find through search engines. This is important because it brings in more traffic. Do you want that too? Then you need to work on your SEO. Check out these 6 characteristics of SEO-friendly landing pages. And apply them to your landing page to make it SEO-friendly, too.

1. Based on keyword research

A powerful SEO strategy always begins with thorough keyword research. This is because an SEO-friendly landing page responds to the target audience’s search behavior. What is your target audience looking for? What questions do they have? And how do they search for answers online? If you know that, you can capitalize on it.

Suppose you sell tulips. Then you might target the keyword “Tulips. But maybe your target audience is searching for ‘Blue tulips’. Then, of course, you can focus your landing page much better on blue tulips.

During keyword research for a landing page, you can also think about the rest of your marketing campaign. What kind of message do people see, hear and read through other channels? And how would they then Google to find more about your campaign? If you’re talking about blue tulips in all the commercials, you obviously shouldn’t optimize your landing page for the keyword “red tulips.

2. Part of a long-term campaign

An SEO strategy always takes some time to pay off. That’s because it takes a while for search engines to catch on to how good your landing page is. Also, backlinks (more on that later) and good visitor numbers always take a while.

Therefore, it makes no sense to make a landing page for a short-term campaign SEO-friendly. In that case, it’s better to throw some money at it for SEA. Therefore, save the SEO for landing pages for long-term promotions or campaigns.

Landing pages for recurring campaigns (such as a Christmas promotion) can also be made SEO-friendly. In that case, do leave the page online all year, then your page will continue to build up a good SEO status.

3. Rich in backlinks

Backlinks play a huge role in the SEO of your landing page. The more people and websites link to your landing page, the higher it will rank in search results. After all, backlinks are proof to Google that your page is valuable and relevant.

You don’t get backlinks overnight. You can get extra backlinks by connecting with bloggers and influencers. For example, they can write a blog about you, make a video review of your product or service, or post a message on social media. In those blogs, videos and social posts, they link to your page. This generates additional traffic as well as a better SEO score.

Do you want to collaborate with bloggers and influencers? Then take a look at Hulc.io’s database

. There you will find more than 3,700 bloggers and influencers who will be happy to help your landing page get additional backlinks.

4. Filled with valuable, relevant content

Search engines love content. The more valuable and relevant, the better. Therefore, fill your landing page with banging content. This could be in the form of testimonials, reviews, product descriptions, or tasty web texts.

But shouldn’t a landing page always be as simple and targeted as possible? True, your landing page probably has only one goal: conversion. Everything should be focused on that. A whole load of content doesn’t help there. Quality definitely takes precedence over quantity.

In addition, I recommend that you place all content ‘below the fold,’ that is, in a place that is not visible without scrolling a bit. You can also hide your content under a ‘read more’ or ‘discover opportunities’ button. This way, you still keep your landing page simple and focused.

5. Provided with optimized semantics and metadata

All that content on your Web site must be easily and quickly readable by search engines. You can help the search engines by providing clear semantics. That is, use

and

tags for headings and provide important words with an or tag. By doing so, you tell search engines which information is most important.

Search engines also look a lot at the metadata of your page. This includes the alt text of your images, the url of your landing page, the (meta) title and the meta description. Together, these things should tell as clearly and completely as possible what your landing page is about.

The keyword you are targeting with your landing page should be reflected in all of these elements. To go back to tulips: if you want to score well on the keyword ‘blue tulips’, make sure you include ‘blue tulips’ in the title, headers, bread text, alt text, url, (meta) title and meta description. Then Google and your target audience will immediately know that they have come to the right place for blue tulips.

6. Technically optimal

Finally, your landing page must perform optimally technically. It must be user-friendly on all possible devices and in all different browsers. In addition, load times should be as short as possible. A technically good landing page likes to put Google at the top of search results. And it makes your visitors happy, too!

Why is SEO important for a landing page?

Now you know how to create an SEO-friendly landing page. But why is that actually so important? As I mentioned earlier, a landing page is often a place where people from many different marketing channels come together.

But how is someone who has seen your campaign on TV or on a billboard going to find your page? Most likely, they’re going to google. And then, of course, you want your landing page to be the first search result. That will yield the optimal conversion rate.

Moreover, SEO-friendly websites can generate even more traffic. With good SEO, your landing page will also be found by people who have never heard of you or your campaign, but are looking for your product or service. Naturally, you would like to have them there.

Links to your landing page through Hulc

Good technology and content are important for the SEO of your landing page. But there is a third pillar: backlinks. The more backlinks to your landing page, the better. Hulc can help you get additional high-quality backlinks. In our database you will find more than 3,700 bloggers and influencers who are happy to link to your landing page in their content. This will generate extra traffic and a better position in the search results.

Wondering how it works? Then check out hulc.io, and we’ll be happy to tell you more.