What are nano-influencers?

Small influencers

Nano-influencers are the newest entrants to the influencer guild. They still have a modest reach (maximum about five thousand followers), but like the micro-influencers, they are well versed in a specific niche. They are therefore seen by followers as an honest and reliable source of information.

These small influencers are still at the beginning of their careers on social media. Often they just enjoy hobbyistically sharing their passions and insights with like-minded people. But sometimes they also have the ambition to become a big influencer. The great strength of nano-influencers is interaction. They interact personally with their followers and give practical advice and tips that are really useful.

Thereby, like micro-influencers, nano-influencers target a specific audience that follows them because of their expertise and knowledge.

The benefits of employing a nano-influencer are the same as those of a micro-influencer:

• Their followers belong to a specific target group.
• They are involved with the target audience.
• Nano-influencers are suitable for every possible budget.
• They have passion for their “work.

Leveraging nano-influencers

Collaborating with a nano-influencer can be interesting if you want to reach a specific audience. Just remember that these small influencers have a modest reach, so your visibility is not great. However, you do build engagement with your specific target group. Is reach and visibility more important to you than engagement? Then a collaboration with a macro and mega influencers might suit you better.

Finding influencers and making a deal with them was always time-consuming, and the outcome was uncertain. That’s why Hulc was founded. A marketplace where we pair brands with influencers. Do you want to collaborate with these nano-influencers? Then sign up for free and start promoting your website, product or service through influencer marketing right away.