What are mega influencers?

But not all influencers are the same: these ladies and gentlemen come in various shapes and sizes.

If you quickly search for the term influencer, you’ll soon come across the terms nano-, micro-, meso-, and macro-influencer. But what’s the difference between all these influencers? And which type of influencer is the ideal ambassador for your business? We’ll tell you.

The mega-influencer

With over a million followers, mega influencers form the newest category of celebrities. Their reach has grown to national or sometimes even international fame, and they even appear in traditional media. Alongside other big stars, they appear in magazines, news reports, and television programs.

Mega influencers are true trendsetters. When a mega influencer promotes a product, it’s likely to sell out in no time. Beauty guru NikkieTutorials has demonstrated this: the Nivea balm she recommended in a YouTube video flew off the shelves and was temporarily unavailable everywhere. Metronieuws wrote an article about it.

The advantage of using a mega-influencer is:

The disadvantage of using mega-influencers is:

Good examples of mega-influencers are Enzo Knol and Monica Geuze. Monica Geuze often has unboxing packages. The purpose of these unboxing packages is to encourage her followers/viewers to make a purchase. 9 out of 10 times, there’s also a discount code that can be applied at checkout.

For advertisers, this can become an attractive collaboration. However, it will come with a price tag. Mega-influencers will only enter into a collaboration if it’s relevant for them to share with their followers. Once you engage in a collaboration with a mega-influencer, you have a high reach to acquire customers.

Working with a mega influencer thus means a significant investment, but with grand results. The help of these pop stars will not go unrewarded.