What are micro-influencers

But not all influencers are the same: these ladies and gentlemen come in various shapes and sizes.

If you quickly Google the term influencer, you’ll soon come across the terms nano-, micro-, meso-, and macro-influencer. But what’s the difference between all these influencers? And which type of influencer is the ideal ambassador for your business? We’ll tell you.

The micro-influencer

Want to keep it really personal? Then micro- or nano-influencers offer the solution.

Micro-influencers have between five and fifty thousand followers and a clear specialization. For example, they blog or vlog about their own city. Useful if you want to know which restaurants are good to grab a bite to eat or what are the best places to go out even after midnight.

Other micro-influencers know everything about a particular brand, know all the ins and outs of the latest gadgets or can tell you exactly which TV series, fantasy books and comic book series are screaming for a viewing or reading. Also in this segment we see a lot of mom bloggers, these ladies tell everything about what they experience in the family and generally have a lot of followers.This in turn provides a lot of value, many companies like to work with these professional bloggers who often do this to actually make a living.

Micro-influencers are focused on a specific topic and target audience. Their target group therefore usually consists of followers with the same specific needs. For companies, this is of course super interesting, because you can then target a specific audience through micro-influencers.

The benefits of using a micro-influencer are:

Although the reach of micro-influencers is more limited than that of macro- and meso-influencers, they do overflow with engagement, passion and knowledge. A micro-influencer is fun, cool and interesting enough to garner admiration, but normal enough to also just be your neighbor. So if your main goal is local exposure and building a close relationship with your target audience, a micro-influencer can give you a big push in the right direction.

The social media channels that micro-influencers share relevant content on are Instagram, Snapchat, Facebook, Twitter, LinkedIn, YouTube and nowadays TikTok. These social media channels determine how high the quality of their influence is.

When deploying your influencer marketing, we definitely recommend micro-influencers. After all, with micro-influencers, you create more engagement and differentiation from your competitors with your approach within social media.

How do I partner with a Micro influencer? Enter into a collaboration through Hulc!

Finding influencers and making a deal with them was always time-consuming and the outcome uncertain. That’s why Hulc was founded. A marketplace where we pair brands with influencers. Do you want to collaborate with these micro-influencers? Then sign up for free at https://app.hulc.io/signup/ and immediately start promoting your website, product or service through influencer marketing.