What are meso-influencers

But not all influencers are the same: these ladies and gentlemen come in various shapes and sizes.

If you quickly Google the term influencer, you’ll soon come across the terms nano-, micro-, meso-, and macro-influencer. But what’s the difference between all these influencers? And which type of influencer is the ideal ambassador for your business? We’ll tell you.

The meso-influencer

Is a macro-influencer beyond your budget? Or do you prefer to keep your campaigns smaller and more personal without losing too much reach? Then consider tapping a meso-influencer on the shoulder.

Meso-influencers work on a smaller scale than mega- and macro-influencers and have an average of fifty to one hundred thousand followers. Still a decent pool for a lucrative commercial fishing trip…

Meso-influencers make up for their somewhat lower quantitative reach with a solid portion of engagement and expertise. Meso-influencers are generally quite critical when it comes to the companies they want to work with. Additionally, meso-influencers are often seasoned experts within their market niche. They won’t easily promote a brand or product they don’t personally connect with. The content must be relevant to them and their followers.

Because the number of followers is lower, it’s easier for meso-influencers to maintain direct contact.

Is credibility more important to you than maximizing your reach? Then a meso-influencer is perfect for you. And you don’t have to empty your entire savings account right away. A macro-influencer can cost you thousands of euros per post, while meso-influencers usually stay well below that amount.

The advantages of using a meso-influencer are:

For companies new to working with influencers, a meso-influencer is the best starting level. Meso-influencers are willing to promote the recognition and interaction for small-scale campaigns of the product or service.

Want to collaborate with a Meso influencer? Use Hulc

Finding influencers and closing deals with them was always time-consuming and the outcome was uncertain. That’s why Hulc was founded. A marketplace where we connect brands with influencers. Do you want to collaborate with these meso-influencers? Then sign up for free https://app.hulc.io/signup/ and start immediately promoting your website, product, or service through influencer marketing.