What is an influencer?
What is an influencer marketing?
Influencer marketing is a form of marketing that focuses on certain individuals who have a large following online. These individuals have acquired a role model function, allowing them to influence the behavior of the intended target audience.
This social influence can be by companies buying advertising space from the influencer on his channels. The marketing activities that companies carry out in collaboration with an influencer fall under influencer marketing. In practice, this often manifests itself in win campaigns or sponsored content on the influencer’s platform.
Where do you find influencers?
Influencers can be found on most social media channels, including YouTube and Instagram at the top. With video content, an influencer can make a much more personal connection with his or her followers, than with Facebook, for example. That is also what influencing is all about, influencers make a strong and personal connection with their followers. If you want to start a collaboration with such an influencer, Hulc is the right place for you. We are the platform where we bring infleuncers and advertisers together. The goal of the advertiser is reach and we will provide this if there is a collaboration between the 2 parties. You can see Hulc as a kind of marketplace where supply and demand come together.
How do you become an influencer?
The real authentic influencers are people who want to share something they love with the rest of the world. Therefore, these people are really knowledgeable and are almost accidental to this profession. It usually starts with a passion for something, this could be soccer, makeup or cooking, for example. Influencers are great role models for their niche audience. Once you find your niche? Then the key is to produce content and keep posting it. Followers will follow naturally.
Why influencer marketing?
Why is this type of marketing so interesting? It’s interesting because followers often feel like they actually know the influencers. If an influencer says that a certain place or a brand’s product is great, his or her followers regularly believe it. In this way, influencer earn a lot of money, of course the amount depends on the reach the influencer has.
What is an influencer’s revenue model?
Influencer can earn in both money and products. There is no set standard earning model for an influencer, as it depends on how often someone posts per day/week and how much reach an influencer has. So it is difficult to agree on a kind of “salary. Of course, it’s always possible to agree on what you think is true. We help you determine this value through our calculator. Take a look at the Hulc content calculator here