What is article marketing?

Article marketing involves providing one or more links through articles. So that way you can obtain links that are also incorporated into the text.

Article marketing can be interesting for companies because similar links are seen as valuable. Therefore, it is interesting for companies to include article marketing in your marketing strategy, provided it is used in the right way. That means having a good article written that really contributes something.

Dangerous occupation

Many companies today are using the content marketing forms, article marketing or blogging, to create more links to their website. But this can become dangerous, because companies using article marketing there is a good chance that they can be penalized with lower rankings in Google.

Article marketing and blogging was created to share knowledge and content with the world. Also to build your brand and authority on the Internet. With this objective of companies, a large number of blogs, bloggers and websites have emerged. Through article marketing, it is easy to get links to your own website. In recent years, the use of article marketing has also increased more. This content marketing form is now controlled by Google. So it becomes watch out for companies that have used article marketing before.

So how can I make good use of it?

Businesses tend to choose the easy way. In terms of article marketing, that is choosing free article sites. Since Google no longer values links from those websites in a particularly positive way, you will therefore have to look for other websites. But how can you make good use of them? We have worked out the following steps for you:

Step 1

Collect websites and/or blogs that are relevant to your website and offer quality information.

Step 2

Always check that this value of the websites is not misused for SEO purposes. If the value of the websites is still being used for SEO purposes, remove the websites from your list.

Step 3

Write a strong and highly relevant article for the various websites you have collected and incorporate a link to your own website in it.

Step 4

Contact the website owner to let them know that you have written an interesting article and you are offering the article for free, provided the listed links to your website remain neat.

Should I stop article marketing and/or blogging?

The answer to this question is no, but it is wise to think carefully about your article/blog activities first. After all, article marketing is still a tool to increase your brand awareness and image. And can also be a tool to create more traffic to your website. But if you use article marketing only to get links that lead to your website, then it’s better to stop.

Conclusion

Links are generally important to businesses if you want to get high with your website, which is why article marketing is very much on the minds of businesses that adopt a content marketing strategy. In doing so, it is wise to pay attention to what you are doing and not choose the easiest route. Instead, provide good content with your collected relevant websites that offer quality information that are only too happy to be included within your niche.