5 Influencer Marketing Insights You Can’t Afford to Overlook

influencer marketing insights 1

1. The Importance of Your Customers’ (Online) Opinion

36% of young people aged 16 to 24 say they trust the (online) opinion of other people more than official sources such as newspapers, websites, and TV commercials. This percentage was revealed in a worldwide study by Connected Life from Kantar TNS. According to the above research, it’s becoming more difficult for companies to reach consumers with their brand message. Additionally, 35% of consumers feel they are constantly being pursued by online advertising.

2. The Value of Reviews

Anyone who thinks that customer reviews don’t have high value is mistaken! A study by BOXT on online buying behavior has shown that reviews are indeed important. As many as eight out of ten consumers don’t make a purchase before they have looked at the reviews of the product or service.

3. The Influence of an Influencer

A study by CITE research among 4,000 social media users shows that 31% have made a purchase based on an influencer’s post. Not something to be overlooked…

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4. The Potential of Influencer Marketing

An increase of 325% in the number of searches for “influencer marketing”. 325%! And that’s only considering the searches done via Google. While there were only 3,900 searches on this topic in 2015, this number rose to 21,000 in 2017. The expectation is that this number will continue to grow in the coming years.

5. Organic Results versus Influencer Marketing Results

Influencer marketing acquires customers twice as fast as organic results. This was revealed in a study by Influencer Marketing Hub. It has also been shown that influencer marketing is ten times more effective than affiliate marketing in online acquisition of new customers and assignments.

 

What Should You Pay Attention To?

From the above statistics, you can conclude that influencer marketing plays an important role in the execution of marketing activities. Now the only question remaining is: ‘What should you look out for when choosing a blogger?’. In a previously published article, it was already indicated that it’s important to choose a blog with the highest possible trust and citation flow.

While previously you could only read this in Google Analytics, this has recently changed with the Hulc Chrome Extension. The extension makes it possible to gain immediate insight into the statistics. The statistics that can be viewed are:

Convinced of the benefits of influencer marketing and planning to implement it in your marketing strategy? Then don’t forget to check out the lightning-fast Hulc Chrome Extension!

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