Domain authority: why important and how to increase it?

In fact, a website’s domain authority is an important component in determining its ranking in Google’s search results. In this article, we explain how to measure your domain authority. And more importantly, how to increase it.

Page authority

First, it is helpful to explain that you can measure both your domain and page authority er improve it. Page authority amounts to the same thing as domain authority. But instead of the entire Web site, this value indicates how well a specific Web page ranks. And thus how well it ranks in search results. Domain and page authority are measured on a scale of 0-100.

Domain and page authority measurement

You can easily measure the domain and page authority of your website using open site explorer. When you enter the URL of the website or web page you want to measure, you immediately see how high you score on domain and page authority. The higher the score, the higher your site/page will appear in Google’s search results. Do you see a low score here? Then it’s high time to improve it so your website will be found faster by your target audience!

Making website findable

Building link profile

So making your website more findable starts with improving your domain and page authority. An important factor here is the number of incoming links to your website or page. An overview of these incoming links is also called a link profile. When building a good link profile , it is important to pay attention to a number of things. For example, the spread of the backlink profile is very important. It is better to get 10 good links in a month than 1000 links in 10 days of poor quality. The latter is seen by Google as link spamming and you will be penalized for this!

Quality backlinks

It is also important to make sure there is enough variety in inbound links. After all, more inbound links is not necessarily better. 1 link from 50 different websites is of greater value than 50 links from 1 website.

Besides having enough variety and a good spread in the backlink profile, the quality of the inbound links is also very important in improving your domain and page authority. An inbound link from a website that is considered authority is worth much more than a website that ranks low on this.

Furthermore, it is important that the context in which the link is placed is relevant. So make sure you get links from websites that are related to the topic of your own website/page. For example, is your website about healthy food? Try to build your link profile in such a way that it consists (mainly) of links from websites in this category.

On-page SEO

Another way to increase your domain and page authority is through on-page SEO. A website that is user-friendly almost always ranks higher in search engines. Does your website load slowly, is your website not mobile-friendly and/or your website structure is not user-friendly at all? Then address this as soon as possible and you will see that you will rank higher in Google in no time!

“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.”

Conclusion

Building a good link profile and improving your on-page SEO are very effective ways to increase your domain authority. As a result, your website will rank higher in Google’s search results.

However, do you find this all a bit too complicated yourself or don’t have time to delve into this? Hulc.io can help you! On the platform you can easily get in touch with publishers who can take care of your backlinks. This way, you increase your domain authority with little effort!