{"id":17631,"date":"2025-02-03T10:26:00","date_gmt":"2025-02-03T10:26:00","guid":{"rendered":"https:\/\/hulc.io\/what-are-nano-influencers\/"},"modified":"2025-03-25T14:46:45","modified_gmt":"2025-03-25T14:46:45","slug":"what-are-nano-influencers","status":"publish","type":"page","link":"https:\/\/hulc.io\/en\/what-are-nano-influencers\/","title":{"rendered":"What are nano-influencers?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Small influencers<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Nano-influencers are the newest entrants to the influencer guild. They still have a modest reach (maximum about five thousand followers), but like the micro-influencers, they are well versed in a specific niche. They are therefore seen by followers as an honest and reliable source of information.    <\/p>\n\n<p class=\"wp-block-paragraph\">These small influencers are still at the beginning of their careers on social media. Often they just enjoy hobbyistically sharing their passions and insights with like-minded people. But sometimes they also have the ambition to become a big influencer. The great strength of nano-influencers is interaction. They interact personally with their followers and give practical advice and tips that are really useful.    <\/p>\n\n<p class=\"wp-block-paragraph\">Thereby, like <a href=\"https:\/\/hulc.io\/en\/?page_id=17622\">micro-influencers<\/a>, nano-influencers target a specific audience that follows them because of their expertise and knowledge.<\/p>\n\n<p class=\"wp-block-paragraph\">The benefits of employing a nano-influencer are the same as those of a micro-influencer:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Their followers belong to a specific target group.<\/li>\n\n\n\n<li>They are involved with the target audience.<\/li>\n\n\n\n<li>Nano-influencers are suitable for every possible budget.<\/li>\n\n\n\n<li>They have passion for their &#8220;work.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Leveraging nano-influencers<\/h2>\n\n<p class=\"wp-block-paragraph\">Collaborating with a nano-influencer can be interesting if you want to reach a specific audience. Just remember that these small influencers have a modest reach, so your visibility is not great. However, you do build engagement with your specific target group. Is reach and visibility more important to you than engagement? Then a collaboration with a macro and mega influencers might suit you better.    <\/p>\n\n<p class=\"wp-block-paragraph\">Finding influencers and making a deal with them was always time-consuming, and the outcome was uncertain. That&#8217;s why Hulc was founded. A marketplace where we pair brands with influencers. Do you want to collaborate with these nano-influencers? <a href=\"https:\/\/app.hulc.io\/signup\/\">Then sign up for free<\/a> and start promoting your website, product or service through influencer marketing right away.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you quickly search for the term influencer, you&#8217;ll soon come across the terms nano-, micro-, meso-, and macro-influencer. But what&#8217;s the difference between all these influencers? And which type of influencer is the ideal ambassador for your business? We&#8217;ll tell you.    In this article, we zoom in on the smallest variant.<\/p>\n","protected":false},"author":6,"featured_media":16829,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17631","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/pages\/17631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/comments?post=17631"}],"version-history":[{"count":2,"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/pages\/17631\/revisions"}],"predecessor-version":[{"id":17635,"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/pages\/17631\/revisions\/17635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/media\/16829"}],"wp:attachment":[{"href":"https:\/\/hulc.io\/en\/wp-json\/wp\/v2\/media?parent=17631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}